Technology & AI · UAE, Oman & the Gulf
Fieldwork at a scale humans alone cannot match
We run voice AI surveys on real ground truth.
SMRC pairs a disciplined field operation with a modern AI stack: voice agents that interview in multiple languages, image recognition that reads a shelf from a photograph, GPS-verified fieldwork and live dashboards. Cleaner data, faster, with less distance between collection and decision.
Voice AI fieldwork
RingUs.AI: the voice agent that does fieldwork
RingUs.AI is not an IVR. It conducts the full survey conversationally in multiple languages, handles open answers and follow-ups, and pushes every response straight into the measurement platform in real time. AI handles consumer interviews at scale; human researchers still lead B2B and government work. Every call runs under the UAE Personal Data Protection Law, with consent recorded at the start.
- Multi-language capability
- Natural conversation, not a phone menu
- Responses captured in real time
- Consent recorded, PDPL compliant
Shelf image recognition
Read the shelf from a photograph
Our auditors photograph the bay. Recognition reads every facing, every price tag and every competitor SKU, and scores it against your Must Stock List before the auditor reaches the next aisle. You get store-level availability, share of shelf, planogram compliance and pricing, with a human quality-control check on anything ambiguous.
- MSL compliance and on-shelf availability
- Share of shelf and planogram compliance
- Price and promotion compliance
- Human QC on every exception
Live dashboards and analysis
From field to decision, in near real time
Data lands in live dashboards with drill-down from national to store or branch level. Take scheduled reports, or feed a clean stream into your own BI. AI-assisted analysis surfaces the patterns and flags the exceptions, so your team acts on what changed instead of reading a monthly PDF nobody opens.
- Drill-down from national to store level
- Scheduled reports or a feed into your BI
- AI-assisted pattern and exception detection
- Alerts on the exceptions, not the noise
GPS-verified coverage
Our own field team, where and when it happened
Every visit carries a GPS location and timestamp, captured by our own field force across the UAE, Oman and the wider Gulf. Offline capture is supported for basement supermarkets and traditional trade, so coverage does not stop where the signal does.
Responsible AI
AI where it helps, humans where it matters
Technology earns its place only when it makes the data better. AI takes the scale work: voice interviews and shelf recognition where volume and speed matter. Human researchers lead the judgement: B2B and government studies, qualitative moderation, and the interpretation that turns numbers into a decision. Every programme runs under the UAE Personal Data Protection Law, and the data is collected, checked and owned by SMRC, not bought from a syndicated feed.
FAQ
Questions we get asked
Is RingUs.AI just an IVR or a chatbot?
No. RingUs.AI holds a natural spoken conversation. It asks your questions, listens to open answers, handles follow-ups and confirms responses, then writes structured data straight into the measurement platform. It is a voice research agent, not a press-one-for-yes menu.
Which languages can the voice agent conduct surveys in?
The voice agent conducts surveys in multiple languages and switches to the respondent’s preferred language at the start of the call, which covers the great majority of the UAE and Gulf consumer and workforce base.
How accurate is image recognition compared with manual shelf audits?
Recognition reads every facing, price tag and competitor SKU from the photograph, and our quality-control team human-verifies anything ambiguous before it reaches your dashboard. You get the speed of automation with a human check on the edge cases, which is more consistent than eyeballing a shelf by hand.
Are you replacing human researchers with AI?
No. AI handles scale: consumer voice interviews and shelf recognition where volume and speed matter. Human researchers still lead the judgement work, B2B and government studies, qualitative moderation and the interpretation that turns data into a decision.
Is the AI fieldwork compliant with UAE data law?
Yes. Every RingUs.AI call runs under the UAE Personal Data Protection Law. Consent is recorded at the start of the call, and respondents can decline or stop at any point. Data is collected, stored and owned by SMRC, not resold from a syndicated feed.
Can the data feed into our own dashboards or BI?
Yes. You can work in our live dashboards with drill-down from national to store or branch level, take scheduled reports, or receive a clean feed into your own business intelligence stack.
See the stack on your project
Tell us the decision you need to make. We will show you exactly how RingUs.AI, image recognition and live dashboards would run it, across the UAE and Gulf.
Prefer to talk?
Most enquiries start with a quick WhatsApp or call. Speak to our team directly and we will scope it with you.
What technology does SMRC use for its research in the UAE and GCC?
SMRC (Systematic Market Research Consultancy) is a Dubai-based market research company that builds and runs its own field technology across the UAE, Saudi Arabia and the wider GCC. This includes RingUs.AI voice-agent surveys that conduct automated phone interviews, image recognition that reads retail shelves from photographs, GPS-verified fieldwork, and live dashboards, all operated under UAE PDPL. Because SMRC owns the technology rather than reselling a platform, brands get faster turnaround, traceable data and quality control end to end.
