Systematic Market Research Consultancy conducts focus groups for any particular study the client asks for Focus Groups usually comprise 6-10 members who are experts in the field/ industry of research or are users of the product being tested.

The discussion centers around a particular product and its market strategies. This group will have a moderator who will stimulate and guide the discussion amongst the members to derive the needed opinions and perceptions. Since COVID-19, focus groups are becoming more online, and conducting them over the internet over secured networks is something SMRC takes pride in. 

The diversity of the members of the group based on ethnicity, gender, age, and back ground can provide the company with greater insights into product development. It also provides a safe and comfortable environment for the group to bounce off each other’s thoughts and ideas. The Focus group discussions (FGD) helps capture a range of beliefs, opinions, value, and experiences of a multitude of people for the same idea or product. What makes focus groups powerful is the impact of capturing the body language, facial expressions, or tone of voice of the participants in response to the subject of the study. This will help the brand understand how its brand image resonates with its target market.

Client focused,
Results driven


Relevant information about the actual value of the underlying assets

Completion Rate

SMRC strives to provide high-quality content in tandem to client requested deadlines


We provide high quality information in line with client specific requirements

KPI Achievement

Achieve client KPI satisfaction thus promoting customer loyalty

Market Insights
for growth

Great Ideas come from immersive research techniques to establish ourselves inside your brand and deeply understand and accomplish the goals.

Focus Group Discussion in Dubai

Your Gateway to
Market Insights

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