We measure brand choice on the ground, and prove it.
SMRC is a Dubai research house that runs its own GPS-tracked field team across the Gulf, built by ex-MEMRB and GfK researchers and sharpened by AI. For nearly a decade we have brought brands evidence they can act on, and prove.
Trusted by leading brands and institutions
Our own field team works the UAE and Oman week in, week out, with reach into Saudi Arabia, Qatar, Bahrain and Kuwait. When you need data from a market, we are already there.
Trained evaluators walk your branches, stores and call centres as real customers, scoring every moment against your standards with audio, photo and timing evidence.
A standing UAE store panel plus ad-hoc audits: availability, planogram, pricing and share of shelf, verified by GPS and photo, powered by image recognition.
Moderated group discussions and in-depth interviews that surface the real reasons behind brand choice, in Arabic and English, with recruitment, moderation and analysis handled end to end.
GPS field tracking, shelf image recognition and RingUs.AI voice agents that conduct full surveys conversationally in multiple languages.
We built our name with clipboards and shoe leather. Today the same discipline runs on GPS, image recognition and AI voice, at a scale humans alone cannot match.
Not an IVR. RingUs conducts the full survey conversationally in multiple languages, and pushes every response straight into the measurement platform in real time. AI handles consumer interviews at scale; human researchers still lead B2B and government work. Every call runs under UAE PDPL.
SMRC has always supported us in the UAE in conducting multiple mystery shopping projects in the automotive industry over the past four years. Their management is accommodating and always completes projects within the timelines and budget.
Lysandros
CEO, Conread Cyprus
The team at SMRC has partnered with us on retail audits and universe census across Oman. Mr Reji and the team’s expertise and commitment to following the tight schedule are commendable. We were given regular training and feedback and mentored to maintain data quality.
Salem Said
Director, QMRC Oman
Tell us the decision you need to make. We will design the research around it and bring you evidence you can act on, and prove, across the UAE and Gulf.