Independent Market Research · UAE, Oman & the Gulf
We don’t guess.
We go and measure.
We measure brand choice on the ground, and prove it.
SMRC is a Dubai research house that runs its own GPS-tracked field team across the Gulf, built by ex-MEMRB and GfK researchers and sharpened by AI. For nearly a decade we have brought brands evidence they can act on, and prove.
Our own GPS-tracked field team across the UAE, Oman and the Gulf·Retail audits, mystery shopping, census and CX research·Multi-language interviewing across the region
- 2017Founded in Dubai, UAE
- 50+Research programmes delivered
- 20+In-house researchers and field staff
- Multi-lingualCoverage across the region
Trusted by leading brands and institutions
Coverage
On the ground across the Gulf
Our own field team works the UAE and Oman week in, week out, with reach into Saudi Arabia, Qatar, Bahrain and Kuwait. When you need data from a market, we are already there.
What we do
Pick a capability. See how we run it.
SERVICE REALITY
See the experience your customers actually get
Trained evaluators walk your branches, stores and call centres as real customers, scoring every moment against your standards with audio, photo and timing evidence.
8 sector programmesEvidence on every visitSame-week findings
SHELF TRUTH
Know your shelf, store by store, month by month
A standing UAE store panel plus ad-hoc audits: availability, planogram, pricing and share of shelf, verified by GPS and photo, powered by image recognition.
Nationwide store panelImage recognitionGPS-verified
THE WHY BEHIND THE WHAT
Hear what your numbers cannot tell you
Moderated group discussions and in-depth interviews that surface the real reasons behind brand choice, in Arabic and English, with recruitment, moderation and analysis handled end to end.
Recruitment & screeningNative moderationAnalysis end to end
AI FIELDWORK
Research at a scale humans cannot match
GPS field tracking, shelf image recognition and RingUs.AI voice agents that conduct full surveys conversationally in multiple languages.
RingUs.AI voice fieldworkImage recognitionLive dashboards
How we got here
From manual audits to AI-powered research
We built our name with clipboards and shoe leather. Today the same discipline runs on GPS, image recognition and AI voice, at a scale humans alone cannot match.
How we work
One accountable pipeline, end to end
Technology & AI
RingUs.AI: the voice agent that does fieldwork
Not an IVR. RingUs conducts the full survey conversationally in multiple languages, and pushes every response straight into the measurement platform in real time. AI handles consumer interviews at scale; human researchers still lead B2B and government work. Every call runs under UAE PDPL.
Our success stories
Why our clients keep coming back
SMRC has always supported us in the UAE in conducting multiple mystery shopping projects in the automotive industry over the past four years. Their management is accommodating and always completes projects within the timelines and budget.
Lysandros
CEO, Conread Cyprus
The team at SMRC has partnered with us on retail audits and universe census across Oman. Mr Reji and the team’s expertise and commitment to following the tight schedule are commendable. We were given regular training and feedback and mentored to maintain data quality.
Salem Said
Director, QMRC Oman
Ready to measure what matters?
Tell us the decision you need to make. We will design the research around it and bring you evidence you can act on, and prove, across the UAE and Gulf.
About SMRC
What is SMRC?
SMRC (Systematic Market Research Consultancy) is an independent market research company based in Dubai, United Arab Emirates. Founded in 2017 by senior researchers from MEMRB and GfK, SMRC delivers mystery shopping, retail and merchandising audits, focus groups, in-depth interviews and quantitative survey research across the UAE, Saudi Arabia, Oman, Qatar, Kuwait and Bahrain. It runs its own GPS-tracked field team and uses image recognition for shelf audits, so every data point is traceable to where and when it was collected. SMRC works with brands in automotive, FMCG, retail, banking, healthcare, luxury and hospitality, combining regional field coverage with senior, hands-on researchers and technology it operates in-house.
What services does SMRC offer?
SMRC offers mystery shopping, retail and merchandising audits with image recognition, focus groups and in-depth interviews, online and face-to-face surveys, product testing, competitor intelligence, customer experience management and retail universe census, across the UAE, Saudi Arabia and the wider GCC.
Where does SMRC operate?
SMRC is headquartered in Dubai and operates across the GCC, including the UAE, Saudi Arabia, Oman, Qatar, Kuwait and Bahrain, with standing field panels in the UAE and Oman and project coverage across the wider Gulf and MENA.
