In qualitative research, the universe encompasses all the elements relevant to the current purpose. Data collection through universe census gives opportunities to a company to investigate each and every item in the universe. The investigator gathers a lot of knowledge through this method. Whether it is the competitors or the targeted customers, the universe has it all.
Systematic Market Research Consultancy is one of the few companies in the GCC that offers reliable universe census studies. We have our own team of field experts that collect accurate data for various industries including automotive, optics, salons, TCG, FMCG, Hospitality, Tobacco, and Oil & Gas, among others.