The aim would be to retain respondents equally focused while in the interview process. For this reason, we will need to use technology to eliminate interviewing length to the minimum levels possible. As such, we will use the Survey To Go Platform for this purpose.
The questionnaire will be structured and will contain mostly closed-ended questions. There will be a logical flow to the questionnaire, and the 4 key sections included in the questionnaire would be age, gender, type of business stream, etc.
In ensuring the profile of the respondents to be used (demographics/product usage), a screening questionnaire will be completed with each one, to record data. Exhaustive discussions will need to take place with the respective clients while at the exploratory stage (design or possibly the qualitative prep study) about the way of executing our brand Image/ perception study.