Consumer behaviour has undergone a significant transformation with the advent of technology. In today’s digital age, technology plays a pivotal role in shaping how consumers interact with brands, make purchase decisions, and engage with products and services. This article explores the various ways in which consumer behaviour has been revolutionized by technology and the implications...
In today’s hyper-competitive business world, gaining insights into consumer behaviour is key to the success of any company. In order to gain these insights, market research is often conducted using techniques such as focus groups or in-depth interviews (IDIs). However, deciding which technique to use can be a daunting task, and can have a significant...
In the current business world, a satisfied customer is the key to building a strong brand. Customer satisfaction is the measure of how well the products or services offered by a business meet or exceed customers’ expectations. The higher the customer satisfaction, the more likely a customer is to continue buying from that business, recommend...
In the retail industry, market research and analysis play a crucial role in the success of a business. To achieve that, companies need to have accurate and reliable data on the market, which includes the number of outlets, their locations, and other relevant information. This is where the Universe Census comes in. In this article,...
Conducting market research equips a company with the information required to make informed corporate decisions including start-up, growth, and innovation among others. Market research primarily aids in understanding the target market, increasing sales, as well as business expansion. It is one of the simplest techniques that help to understand consumer needs and whether the company’s...
