Competition is fierce, technological developments are continuous, and customers’ expectations & needs are diversified drastically. To keep up with the company’s mission, several challenges ahead are to be faced. These are:

• Understand the Your company brand’s health/equity (KPIs, image positioning, strengths, weaknesses, etc.) from the customers’ perspective. This will support decision-making when formulating an approach towards maintaining a unique market position (on both ends –current customer base & be more attractive to non-customers).
• Remain the best performer in the marketplace implies the existence of the need for constant further development of their product portfolio.
• To identify/reveal the image perceptions carried out by customers and noncustomers based on better & more efficient positioning of its brand. In return, your Company could capitalize stronger market share for its brand in each of the services/products they are competing in, across all segments. The effort is to provide the means for further improvement/strengthening of Your Company’s position in the market.
• Finally, investigate the market to identify potential growth opportunities. Your company would for this reason like to improve its current market knowledge and allow them to make strategic decisions. Acquiring such knowledge would help your company prioritize what needs to be done / how / where and when. In return, your Company will become more attractive to potential clients in UAE.

SMRC’s online survey methods include

• Brand Perception

Customers, not companies, own brand perception. Brand perception is primarily what customers believe a product or service represents, not what the company owning the brand says it does. Brand perception comes from customer experience, use, reputation, experience, functionality, as well as word-of-mouth recommendation – on social media channels as well as face to face.

• Brand Health 

Strong brand health is what makes you stay ahead of the competition. It correlates directly to the positioning of the brand or the product. A strong brand health score is a combination of awareness & usage, positioning, and brand delivery. No matter the size of the company, it measures how much your brand contributes to achieving your company’s goals or how it delivers on its promises to the customer. 

• Client Barometer

Using client satisfaction barometer tools, Systematic Market Research Consultancy helps in understanding your relationship with the customers. A client barometer helps you in getting an idea about your business relationships. Our experts curate online surveys to extract data regarding the reliability, credibility, loyalty, and trust of the customers in your brand primarily using NPS scores. This helps you in taking better decisions regarding your product marketing strategies. This will support decision-making when formulating an approach towards maintaining a unique market position (on both ends –current customer base & be more attractive to non-customers) 

• Customer satisfaction

Customer satisfaction surveys help clients in investigating the market to identify potential growth opportunities. Your company would for this reason like to improve its current market knowledge and allow them to make strategic decisions. Understanding the level with which your customers are satisfied will help your company prioritize what needs to be done / how / where and when. In return, your company will become more attractive to potential customers over a period of time.

• A/B testing and AAU

Systematic Market Research Consultancy offers targeted AAU and A/B testing which helps in creating several customized hypotheses. It is a great way to understand the impact that individual factors of a particular product or brand have on a customer. Our experts help in curating the data as per the individual client’s needs.