The questionnaire will be structured and will contain mostly closed-ended questions. There will be a logical flow to the questionnaire, and the 4 key sections included in the questionnaire would be age, gender, type of business stream, etc.
In ensuring the profile of the respondents to be used (demographics/product usage), a screening questionnaire will be completed with each one, to record data. Exhaustive discussions will need to take place with the respective clients while at the exploratory stage (design or possibly the qualitative prep study) about the way of executing our brand Image/ perception study.