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In the competitive world of business, understanding and addressing customer pain points is crucial for enhancing the customer experience and building brand loyalty. Customer pain points refer to the issues, inconveniences, and frustrations that customers encounter when interacting with a business. To thrive in the market, companies must not only be aware of these pain...

Market research companies can be affected by natural calamities and war in several ways, including: Damage to physical assets and infrastructure. Natural disasters such as floods, hurricanes, and earthquakes can damage or destroy market research companies’ offices, equipment, and data storage facilities. This can disrupt operations and make it difficult or impossible to conduct research....

In today’s competitive business landscape, the power of brand image cannot be underestimated. A brand’s impression on consumers can significantly influence their buying decisions and long-term loyalty. Superbrands, often revered and recognized worldwide, serve as a shining example of the profound impact a well-crafted brand image can have on a business. This comprehensive article delves...

Consumer behaviour has undergone a significant transformation with the advent of technology. In today’s digital age, technology plays a pivotal role in shaping how consumers interact with brands, make purchase decisions, and engage with products and services. This article explores the various ways in which consumer behaviour has been revolutionized by technology and the implications...

In today’s hyper-competitive business world, gaining insights into consumer behaviour is key to the success of any company. In order to gain these insights, market research is often conducted using techniques such as focus groups or in-depth interviews (IDIs). However, deciding which technique to use can be a daunting task, and can have a significant...

In the current business world, a satisfied customer is the key to building a strong brand. Customer satisfaction is the measure of how well the products or services offered by a business meet or exceed customers’ expectations. The higher the customer satisfaction, the more likely a customer is to continue buying from that business, recommend...

In the retail industry, market research and analysis play a crucial role in the success of a business. To achieve that, companies need to have accurate and reliable data on the market, which includes the number of outlets, their locations, and other relevant information. This is where the Universe Census comes in. In this article,...

Conducting market research equips a company with the information required to make informed corporate decisions including start-up, growth, and innovation among others. Market research primarily aids in understanding the target market, increasing sales, as well as business expansion. It is one of the simplest techniques that help to understand consumer needs and whether the company’s...