IDI vs. Focus Group: Which Is the Better Market Research Tool?
In today’s hyper-competitive business world, gaining insights into consumer behaviour is key to the success of any company. In order to gain these insights, market research is often conducted using techniques such as focus groups or in-depth interviews (IDIs). However, deciding which technique to use can be a daunting task, and can have a significant...
Customer Satisfaction: How It Empowers Your Brand
In the current business world, a satisfied customer is the key to building a strong brand. Customer satisfaction is the measure of how well the products or services offered by a business meet or exceed customers’ expectations. The higher the customer satisfaction, the more likely a customer is to continue buying from that business, recommend...
Universe Census and Its Importance in Retail Audit
In the retail industry, market research and analysis play a crucial role in the success of a business. To achieve that, companies need to have accurate and reliable data on the market, which includes the number of outlets, their locations, and other relevant information. This is where the Universe Census comes in. In this article,...
Why do you need market research?
Conducting market research equips a company with the information required to make informed corporate decisions including start-up, growth, and innovation among others. Market research primarily aids in understanding the target market, increasing sales, as well as business expansion. It is one of the simplest techniques that help to understand consumer needs and whether the company’s...
